15 Cruelty-Free & Ethical Makeup Brands

If you’re an animal lover and have devoted your life to a vegan lifestyle, then you might be excited to know that a number of cruelty-free makeup brands have already made their way into the market. As a matter of fact, their number has grown significantly within the past decade.

Without further ado, let’s dive into the top 15 cruelty-free and vegan makeup brands:

15 Cruelty-Free & Ethical Makeup Brandsimage:paulaschoice

1. Paula’s Choice

Paula’s Choice is a well-known makeup brand who manufacture cruelty-free products. Although they don’t claim that theirs are 100% vegan, their ingredients are sourced from cruelty-free suppliers to make sure they produce only cruelty-free products. Their Skin Balancing Toner and Niacinamide Booster are recommended by skincare lovers.

15 Cruelty-Free & Ethical Makeup Brands

2. Real Purity

The cosmetics you can buy from Real Purity are all made using organic and wildcrafted ingredients. They have an incredible commitment to quality, and they make sure to keep the entire process cruelty-free. Some of the must-have products are Black Mascara and Wild Mint Toothpaste.

15 Cruelty-Free & Ethical Makeup Brands

3. Love Goodly

With a mission to helping their customers discover natural and vegan makeup products, Love Goodly devoted themselves to producing only vegan and cruelty-free products without any harmful synthetic ingredients. Amal Morrocan Black Soap and Blissoma Smooth A+ Correcting Serum are must-haves from the brand.

15 Cruelty-Free & Ethical Makeup Brands

4. Shea Moisture

Shea Moisture incorporates shea butter into their products which is ethically sourced from northern Ghana. Aside from being cruelty-free, their products are also organic and eco-friendly. Their bestsellers are Moisture Retention Shampoo and African Black Soap.

15 Cruelty-Free & Ethical Makeup Brandsimage:veganbeautyreview

5. E.L.F Cosmetics

If you’re looking for high-quality makeup products at a budget-friendly cost, then the ones from E.L.F Cosmetics are for you. Aside from being cruelty-free, the company even partnered with the PETA organization. Lip Exfoliator and Jelly Highlighter are definitely worth buying.

15 Cruelty-Free & Ethical Makeup Brands


NCLA is a nail company based in Los Angeles that’s known for their awesome nail wraps. Aside from that, they also offer a wide variety of polishes which are all vegan and cruelty-free. Their bestsellers are The Sheer Duo and Burn It Down.

15 Cruelty-Free & Ethical Makeup Brands

7. ZuZu Luxe

ZuZu Luxe is a cruelty-free and vegan makeup line which is developed by Gabriel Cosmetics. They feature products made of 100% all-natural ingredients. That said, you can trust on their makeup products that don’t contain any trace of harmful synthetic ingredients. Must have products from ZuZu Luxe are Eco Pallete Refill Pans and Zuzu Luxe Lipstick.

15 Cruelty-Free & Ethical Makeup Brands


If you need a product for your acne-prone skin, then PRIIA’s mineral makeup is for you. Aside from being cruelty-free, it also makes sure that your face won’t suffer from any breakout, making it ideal for people with sensitive skin. Beauty lovers recommend Acne-Safe Foundation Primer and Hydrating Skin Spritz.

15 Cruelty-Free & Ethical Makeup Brands

9. Nourish Organic

As the name implies, Nourish Organic is all about using organic and natural ingredients in their products. In fact, the brand was the first skincare collection which has been USDA Certified Organic. Nourish Organic’s bestsellers are Moisturizing Cream Organic Body Wash and Pure Hydrating Organic Argan Face Serum.

15 Cruelty-Free & Ethical Makeup Brands

10. The Body Shop

A very popular brand, The Body Shop is all about producing makeup products that are mostly vegan and cruelty-free. Although The Body Shop products are a must have, their Ginger Scalp Care Shampoo and Shea Body Butter are top rated by skincare lovers.

15 Cruelty-Free & Ethical Makeup Brandsimage:bestproducts

11. Tarte

Tarte is one of the leading brands when it comes to skin care or cosmetics. Aside from that, their products all use ingredients which are cruelty-free without any synthetic ingredients such as gluten, parabens, or sulfates. Tarte is a favorite among Makeup lovers. Their Maracuja Oil and Rainforest of the Sea Deep Dive Cleansing Gel are must-haves.

15 Cruelty-Free & Ethical Makeup Brands

12. Juice Beauty

Juice Beauty’s dedication lies not just in caring for your skin but caring for the planet as well. They’re able to achieve this with the help of natural and organic ingredients which are all cruelty-free and PETA-compliant vegan at the same time. Juice Beauty’s bestsellers are Signal Peptides Firming Eye Balm and Prebiotix Antioxidant Beauty Boost.

15 Cruelty-Free & Ethical Makeup Brandsimage:cultbeauty

13. Pai Skincare

Pai Skincare is an underdog company which has been massively increasing in popularity due to its quality standards. If you’re looking for skincare products meant for sensitive skin, it is definitely a brand which you should check out. Their Rosehip Bioregenerate Oil and Chamomile & Rosehip Calming Day Cream have the best reviews.

15 Cruelty-Free & Ethical Makeup Brandsimage:intothegloss

14. W3II People

This brand is founded by a three-man team composing a cosmetic dermatologist, elite makeup artist, and tree-hugging entrepreneur. The cosmetics they sell are all made using organic and natural ingredients without any artificial chemicals. W3II People’s most recommended products are Bio Brightener Invisible Powder and Nudist Multi-Use Color Duo.

15 Cruelty-Free & Ethical Makeup Brands

15. Tata Harper

This brand is among the few who produced quality makeup products made of 100% natural ingredients from the get-go. Aside from that, they also promise cruelty-free and environment-friendly practices. Their bestselling products are Retinoic Nutrient Face Oil and Redefining Body Balm.

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